Our Story: The Birth of Intentional
Welcome to Intentional, where self-care meets purposeful planning! My journey in the behavioral health field has shown me firsthand the profound impact that prioritizing self-care can have on our well-being. After more than two decades of helping others navigate their mental health, in addition to managing my own mental heath, I realized that one of the most powerful tools for achieving balance & mindfulness is often overlooked: intentional self-care practices.
Throughout my career, I found that using planners & journals was instrumental in maintaining my own mental health & staying organized amidst the chaos. These simple yet effective tools helped me carve out time for myself, set meaningful goals, & reflect on my progress. I would encourage my clients to use those tools to manage their stress more effectively. They definitely helped people of all ages, whether they were coping with the hustle & bustle of adulthood or on their journey through adolescence.
I can honestly say journaling saved my life. During my darkest time in 2009, I was ready to throw in the towel. I had a plan & was about to follow through when a picture of my young son popped into my head. I went immediately to the emergency room & got some medication. From my career experience, I knew just taking medicine was not going be the most effective way to manage my depression, so I started using the skills I’d always taught my clients. I haven’t stopped journaling since. The positive changes I experienced inspired me to create Intentional, a brand dedicated to helping others discover the transformative power of self-care.
At Intentional, we offer a curated selection of journals, planners, & self-care themed products designed to support your journey towards a more balance & fulfilling life. Each product is crafted with intention, keeping your mental & emotional well-being at the forefront. We believe that by dedicating time to self-care & mindful planning, you can create a life that is not only productive but also deeply satisfying.
Join us in prioritizing self-care & living intentionally. Let’s embark on this journey together, one journal entry & planner page at a time.
Our Mission
At Intentional, our mission is to empower busy women from diverse backgrounds to embrace self-care as a foundation for balance, growth, & success. We create thoughtfully designed journals, planners, & self-care tools that inspire a global shift toward mindful living. By fostering self-reflection, personal development, & well-being, we help women master the present while building a thriving future. Through our resources, we aim to cultivate intention, harmony, & joy in even the busiest lives—creating lasting, meaningful impact in every step of the journey.
Our journals, planners, & self-care themed products are crafted to assist you in your quest for a more intentional & fulfilling life. By dedicating time to self-care, you can enhance your overall well-being, achieve your goals, & cultivate a positive mindset. Whether you’re a busy working parent, an adolescent battling self-esteem issues, or a child trying to stay organized during the school year, Intentional has you covered.
Our Values
Intentionality
We believe in the power of living with purpose. Our products are designed to help you set meaningful goals, reflect on your progress, & create a life that aligns with your true intentions.
Self-care
Prioritizing self-care is at the heart of everything we do. Our journals, planners, & self-care themed products are crafted to support your mental & emotional well-being, encouraging you to take time for yourself each day.
Quality
We are committed to providing high-quality products that you can trust. Each journal, planner, & self-care themed item is made with care, using durable materials & thoughtful designs to enhance your self-care journey.
Mindfulness
We promote mindfulness in all aspects of life. Our tools help you say present, cultivate gratitude, & develop a deeper connection with yourself.
Empowerment
We strive to empower individuals to take control of their lives, regardless of their age. Our products are more than just organizational tools; they are companions in your journey towards personal growth & fulfillment.
Community
We foster a community of like-minded individuals who value self-care & intentional living. Together, we support & inspire each other to lead more balanced& fulfilling lives.
Crafting With Care
Our self-care journals, planners, & t-shirts are thoughtfully crafted to inspire mindfulness, positivity, & personal growth. Each item is designed with care, combining aesthetic beauty with practical functionality. Our process involves meticulous attention to detail, from selecting high-quality materials to incorporating uplifting messages & creative designs. We research every aspect of our products including colors that promote serenity, wellness, & safety, age-appropriate layouts, most efficient & durable formats, & comfortability.
Our journal line was inspired by our own experiences with journaling. There was not just one journal that included everything to help with decompressing, so we designed them to be a one-stop shop. By compiling all of the aspects & incorporating them into one product, we ensure our customers do not have to purchase another journal for at least one year, can have amble space to freely write their thoughts & feelings, & be inclined to have a more positive & optimistic outlook on each day.
Each Adult Intentional Journal includes:
- Daily Positive Affirmations
- A Gratitude Section
- Optimistic Goal-Planning for the Next Day
- Amble Writing Space
- Thoughtful Journal Prompts
- Hardcover & Spiral-Bound Versions
Each Spiritual Intentional Journal, Soulful Serenity, includes:
- Daily Bible Verses Grouped by Themes
- A Gratitude Section
- A Daily & Monthly Prayer Section
- Space Dedicated to Answered Prayers
- Amble Writing Space
- Thoughtful Journal Prompts
- Hardcover & Spiral-Bound Versions with Two Different Covers
Each Youth Intentional Journal, Youth Reflections, includes:
- Daily Positive Affirmations
- Sections to Express Daily Gratitude, Self-Love, & Wins
- A Self-Love Page
- A Breaking Point Plan with Crisis Contact Information
- Goal-Planning
- Daily Mood Tracking with Optimism for the Next Day
- Uplifting Pictures to Color
- Age-Appropriate Journal Prompts
- Plenty of Space to Free-Write
- Hardcover & Spiral-Bound Versions in Three Different Colors
By regularly writing in our journals, you can gain clarity on your feelings, track your personal growth, & find peace amidst the chaos of everyday life. Whether you’re releasing stress or capturing moments of gratitude, our journals are designed to help you foster a deeper connection with yourself & approach life with a renewed sense of calm & positivity.
Our self-care themed t-shirts are designed with both comfort & purpose in mind. Our love for comfortable clothing birthed our self-care themed t-shirts, each with a catchy & inspiring statement & brightly colored graphics. Our owner always has random, witty things that come to mind, so a list was compiled of any statements that promote self-care. Extensive searches for graphics were a necessity to match each empowering statement.
All Intentional Tees:
- Feature Empowering Messages & Thoughtful Imagery
- Are Made from Soft, Breathable Fabrics
- Are Available in Male & Female Styles
- Include All Shades & Races of People
- Come in All Sizes from XS-5XL
These shirts do more than just keep you comfortable—they serve as daily reminders to prioritize your well-being. Wearing one of our t-shirts is a simple yet powerful way to keep self-care at the forefront of your mind, no matter where your day takes you. “Comfort Over Cute” is a thing of the past; why can’t you be both?
As a planner junkie, it was imperative to also include the most important & necessary tools to assist our customers with having a more productive & less stressful lifestyle. It was difficult to find a new planner annually with everything in one place to balance a busy life, which inspired the birth of Intentional Planners.
Each Adult Intentional Planner includes:
- Weekly Positive Affirmations
- Annual & Monthly Goal-Planning Sections in S.M.A.R.T. Goal Formats
- A Monthly Budgeting Tool
- A Vision Board
- Undated Calendars with an Important Dates Section
- A Monthly Self-Care Theme with Weekly Self-Care Tasks
- Daily Time Blocks in 30-Minute Increments from 4 a.m. – 10 p.m.
- A Month-in-Review Page to Recap Wins & Opportunities for the Month
- A Choice Between Two Colored Covers
Each Young Adult Intentional Planner includes:
- Undated Sections for the Entire School Year, Separated by Class
- Weekly Positive Affirmations
- A Grade Tracker
- Goals for the Next Week
- An Important Contacts Page
Each Kids Intentional Planner includes:
- Undated Sections for the Entire School Year, Separated by Class
- Bright Colored Pages
Our planners are more than just a tool for staying organized—they’re a daily companion in your journey toward a more mindful & balanced life. These planners encourage you to stay focused on what truly matters. Whether you’re managing a busy schedule or setting intentions for the future, our planners offer the perfect blend of structure & inspiration to keep you organized & uplifted every step of the way.
Whether you’re planning your day, reflecting on your journey, or wearing a reminder of self-love, our products are here to support your wellness journey & help you embrace the best version of yourself.
Get to Know Intentional
Featured Articles
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Stay connected with us across all our social media platforms for daily inspiration, self-care tips, and the latest updates on our products! Follow us for a community that supports your journey towards wellness and positivity. Let’s connect, inspire, & support each other, & grow together on our self-care journeys!
Meet Our Owner
With over 20 years of experience in behavioral health, NeMeia Washington is deeply committed to guiding others on their self-care journeys. Her passion for this field is rooted in personal experience—having endured the overwhelming demands of working two full-time jobs, raising a young son with minimal support, & pursuing a graduate degree in psychology. The resulting burnout left her physically, mentally, & emotionally drained, leading to extreme fatigue, stress, & even suicidal thoughts. Faced with these challenges, NeMeia knew she needed to find a solution to achieve a healthier work-life balance.
Her path to healing began with seeking therapy, taking a break from school, & developing effective coping strategies. One of the most impactful strategies she discovered was journaling—a practice she shared with her clients & embraced herself. Over the past 15 years, journaling has become a nightly ritual, helping her decompress & manage her thoughts before bed.
NeMeia also learned the value of planning & organization. Each year, she invested in a planner to prioritize her daily tasks, which helped her manage her responsibilities more effectively & reduce stress. However, she often found herself juggling multiple planners to cover everything she needed—time management, goal setting, & financial planning—never finding one that fully met her needs.
Through her experiences, NeMeia discovered the profound impact of effective coping mechanisms, particularly during her battle with depression. Journaling became a lifeline, allowing her to release negative thoughts & find peace at the end of each day. Planning & organization remain essential tools, keeping her grounded & focused as she balances the roles of wife, mother, employee, & business owner. By reducing stress, she has created a more peaceful home environment, a value she is committed to instilling in her children.
Beyond her professional life, NeMeia cherishes the simple comforts—like a favorite t-shirt—& understands the importance of self-care in maintaining overall well-being. As a homebody, she finds joy in curling up on the couch in a comfortable t-shirt to spend quality time with her family or enjoy a good book. Spreading positivity is a central mission in her life, & she integrates positive messages into comfortable clothing as part of that mission.
During the pandemic, NeMeia founded Intentional, a brand that brings her joy by encouraging others to prioritize their self-care. Along with practices like yoga, spirituality, & meditation, she incorporates her products into her daily nighttime routine. As she continues to work full-time in behavioral health, manage her family, & stay connected through social media & weekly blogs, NeMeia remains dedicated to spreading the message of self-care in positive, healthy ways.